HG
Hasnaa Gaber
Laboratoire de Recherche Prospective en Economie et Gestion, ENCGC, Hassan II University of Casablanca
3
Publications
1
Journals
2025–2026
Active
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Publications 3
1.
Engagement Is Not Enough: Unlocking Purchase Intention Through Value and Trust in Social Media Influencers
2.
Exploring the Role of Channel Integration Quality in Enhancing Relationship Quality and Customer Engagement: A Qualitative Study
3.
Use of social network sites and compulsive buying behavior: Litterature review using PRISMA