MA
Majdouline Attaoui
The laboratory for prospective research in economics and management
3
Publications
1
Journals
2024–2026
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Publications 3
1.
Engagement Is Not Enough: Unlocking Purchase Intention Through Value and Trust in Social Media Influencers
2.
Exploring the Role of Channel Integration Quality in Enhancing Relationship Quality and Customer Engagement: A Qualitative Study
3.
Online Customer Engagement: A Systematic Literature Review using PRISMA protocol